| 摘要: |
| 市场导向理论为民俗体育组织破解困境、合理配置基础资源提供了理论依据，战略反应的观点被视为资源基础方法的自然延伸，是民俗体育组织发展的战略选择。在梳理相关理论的基础上，构建了市场导向下的民俗体育组织战略反应体系，对民俗体育组织的组织创新、变革动力、利益群体、实施路径等关键变量进行探究，旨在为社会转型期的民俗体育组织发展提供参考 |
| 关键词: 市场导向 民俗体育组织 战略反应 组织创新 变革动力 利益群体 实施路径 |
| DOI： |
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| 基金项目:安徽省体育局社会科学重点项目“淮河流域民俗体育研究”（ASS2013122） |
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| The Strategic Response of Folk Sports Organizations under Market Orientation |
| XU Jialin |
| (Department of Physical Education, Anhui Science and Technology Univer) |
| Abstract: |
| The theory of market orientation provides a theoretical basis for folk sports organizations to crack plight and rationally allocate fundamental resources, the view of strategic response is regarded as a natural extension of resourcebased approach and the strategic choice of folk sports organization. On the basis of combing the relevant theories, folk sports organizations to build a strategy response system under the market orientation, this paper constructs the system of strategic response of folk sports organizations under market orientation, and researches the key variables such as the organizational innovation, motivation of innovation, interest groups, and the implementation path of folk sports organizations, aiming to provide a theoretical references for folk sports organizations during social transition period |
| Key words: market orientation folk sports organizations strategic response organizational innovation motivation of innovation interest groups implementation path |
