| 摘要: |
| 以足球、乒乓球、网球赛事为例，从体育赛事的管理体制、经营模式和经济效益等方面对我国体育竞赛业的发展状况和特征进行总结。认为体育赛事经营权受制于政府，转播权受制于垄断传媒公司，体育竞赛业市场缺失，竞赛的市场化运作水平不高等，是当前我国体育赛事面临的困境。对我国体育赛事的发展前景进行展望，指出体育竞赛业仍是我国体育产业发展的龙头；体育竞赛业将更加职业化，公益性赛事将有一定程度的发展；更多的国际球星将参与体育竞赛市场的人才流动；体育竞赛业市场未来将拥有一批高端的赛事经营管理人才 |
| 关键词: 体育竞赛业 市场化 市场分析 市场前景 |
| DOI： |
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| 基金项目: |
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| Exploration and Analysis of the Sports Competition Industry in China ——Based on CSL, CTTSL, ATP Shanghai Masters |
| ZHU Zhongliang |
| (School of Sports Science, Qufu Normal University) |
| Abstract: |
| This article, taking competitions of football, table tennis and tennis as examples, summarizes the development situation and characteristics of sports competition industry in China in terms of management system, business mode and economic benefit. It suggests several difficulties that Chinese sports competition industry is encountering, such as: the management rights of competitions are restricted to government; broadcast rights are restricted to monopolized media corporations, there is a loss in the market of sports competitions; and the operational level of marketization is still low. And this article visions the prospect of the development of Chinese sports competition and proposes that sports competition industry is still the brand leader of Chinese sports industry; sports competition industry is more professionalized and nonprofit competitions have developed moderately; more sports wrldstars will participate in staff mobility of the sports competition market; sports competition market will have a number of advanced personnel of competition management |
| Key words: sports competition industry marketization market analysis market prospect |
