| 摘要: |
| 运用文献资料法、数理统计法、逻辑分析法，分别从经营性健身产业（健身俱乐部）、公益性健身产业（全民健身路径）两种类型的健身产业切入，分析经营性健身产业的经营现状、经营模式，公益性健身产业的管理、发展路径配置、实施效益，并对全民健身业的市场前景进行分析，旨在促进全民健身业发展，更好地开展全民健身运动 |
| 关键词: 全民健身 体育产业 体育消费 产业联盟 营销 体育组织 |
| DOI： |
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| 基金项目: |
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| Market Pattern and Prospect Analysis of National Fitness Industry——From the Perspective of Commercial Fitness Industry and Non profit Public Fitness Industry |
| ZHU Zhongliang |
| (School of Sports Science, Qufu Normal University) |
| Abstract: |
| This paper uses the method of literature review, mathematical statistics, logic analysis, approaches the topic respectively from the perspective of commercial fitness industry (gym)and nonprofit public fitness industry (the national fitness), analyzes the present situation and pattern of commercial fitness industry; the management, development path, and beneficial result of implementation of nonprofit public fitness industry. And the market prospect of national fitness industry is analyzed to promote the development of the national fitness industry and carry out the national fitness better. |
| Key words: National Fitness sports industry sports consumption industry coalition marketing sports organization |
