| 摘要: |
| 以中国顾客满意度指数（CCSI）模型作为研究基础，结合健身服务行业的特点，应用结构方程方法建立健身俱乐部顾客满意度指数（HCCSI）模型。模型构建过程中以Maximum Likelihood过程控制路径系数、回归权重及残差相关，得出具有统计意义的结果。最终建立的HCCSI模型支持五个维度变量模型的可靠性（CMIN=71124，DF=139，NFI=949，CFI=958，RMSEA=065，AIC=775237，ECVI=790）。探索并分析了结构模型的制约条件及测量模型的权重关系，明确了顾客满意度模型对改进服务质量以及应用LISREL方法对提高模型精度的意义 |
| 关键词: 健身俱乐部 满意度 HCCSI |
| DOI： |
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| 基金项目: |
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| Establishment and Application of Health Club Customer Satisfaction Index Model |
| XIAO Lifang |
| (Department of Physical Education, Nangjing Institute of Technology) |
| Abstract: |
| This article takes China Customer Satisfaction Index (CCSI) model as the research base, combines with the characteristics of fitness service industry, and applies Structural Equation to establish a health club Customer Satisfaction Index (HCCSI) model. In the process of model construction, correlating the MaximumLikelihood process control path coefficient, the regression weight and the residual error, statistically significantresult is obtained . The finally established HCCSI model supports the reliability of the five dimensional variables model (CMIN=71124, DF=139, NFI=949, CFI=958, RMSEA=065, AIC=775237, ECVI=790). It then explores and analyzes the constraint condition of the structure model and the weight relation of the measurement model, specifies the significance of customer satisfaction model for improvement of servicequality as well as the application of the LISREL method forenhancement of themodel accuracy |
| Key words: fitness club satisfaction degree HCCSI |
