| 摘要: |
| 在建立服务型政府的社会背景下，体育社会组织发展是承接政府职能转移、参与社会管理、弥补“政府失灵”和“市场失灵”的必然选择。但是现阶段，我国体育社会组织在发展过程中依然面临着参与管理及公益意识淡薄、内部治理机制不完善、人才激励管理机制不健全的内部问题和注册登记困难、公益产权不清晰、财税优惠制度不完善的外部问题，为促进我国体育社会组织发展，提出通过推动登记制度改革、加大政府资助、重视品牌塑造等方式，解决体育社会组织面临的合法性、资金来源、社会服务能力问题，在此基础上不断完善相关配套措施，为体育社会组织更好地发挥作用提供依据。 |
| 关键词: 体育社会组织 公共体育服务 合法性 社会服务能力 资金来源 品牌塑造 注册登记 |
| DOI： |
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| 基金项目:安徽省教育厅2016年度高校人文社科重点研究项目（SK2016A053）；
安徽省教育厅2016年度高校人文社科重点研究项目（SK2016A096） |
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| On the Realistic Dilemma and Strategies of the Development of Sports Social Organizations in China in the New Period |
| LIU Zhen |
| (Teaching and Research Office of Physical Education) |
| Abstract: |
| Under the social background of the establishment of serviceoriented government, the development of sports social organizations is the inevitable choice to take the transfer of government functions, participate in social management, and make up the “government failure”and “market failure”. But at this stage, in the development process of sports social organizations in China,there are still some internal problems, such as weak awareness of participating in the management and public welfare, imperfect internal governance mechanism, imperfect talentincentive management mechanism, as well as some external problems, such as registration difficulties, unclear public property rights, imperfect preferential system of taxes and finances. In order to promote the development of China’s sports social organizations, it is proposed that a better effect of sports social organizations can be achieved by promoting the registration system reform, increasing government funding, emphasizing brand construction, solving the legitimacy, fund sources,social service capacity of sports social organizations, and constantly improving the relevant supporting measures on this basis,and this study serves as a theoretical foundation to pursue such effects. |
| Key words: sports social organization public sports service legitimacy social service capacity fund sources brand construction registration |
