| 摘要: |
| 在国家大力支持全民健身和体育产业、互联网与传统体育产业快速融合的背景下，基于移动互联网的体育创业公司雨后春笋般诞生，健康猫是其中领先的代表。通过移动互联网对接就业压力下的体育人才资源，为各方体育资源整合提供平台，细分体育电商产业，健康猫的出现有着现实的市场需求。从健康生活馆、体育赛事、体育电商、武术进校园、面向企业提供服务等方面对健康猫的发展战略进行分析，同时指出健康猫面临着信息数据存储和安全、来自同行业的竞争、平台商家或私教诚信等问题，并对此提出建议，旨在为我国新兴和传统健身行业发展提供启示。 |
| 关键词: 健康猫APP 健身休闲产业 互联网+ 体育电商 私教 信息安全 |
| DOI： |
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| 基金项目: |
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| Research on the Development of Healthmall in the View of Internet + Fitness Leisure Industry |
| SONG Nianchun |
| (School of Sports Studies, Qufu Normal University) |
| Abstract: |
| In the context of China’s strong support for the national fitness and sports industry, and of the rapid integration of Internet and traditional sports industry, mobile Internetbased companies of sports business are booming, Healthmall is one of the leading representatives. Docking sports talent resources through the mobile Internet under the pressure of employment, providing a platform for the integration of all sports resources, subdividing sports industry of ecommerce, are the real market demand of the emergence of Healthmall.In terms of healthy living museums, sports competition events, sports ecommerce, campus Wushu penetration, providing services for enterprises, this article analyzes the development strategy of Heralthmall. Meanwhile it points out that Healthmall faces problems of information and data storage and security, competition within the same industry, honesty issues of platform businesses or private coaches, and recommendations are proposed accordingly. This study aims at providing inspiration for China’s emerging and traditional fitness industry. |
| Key words: healthmall APP fitness leisure industry Internet + sports e commerce private coach information security |
