| 摘要: |
| 运用文献资料法和逻辑分析法，阐述了体育文化产业的相关概念，通过对体育产业与文化产业融合的动力机制进行分析，认为产业融合是内外部因素共同作用的结果，可更好地发挥两产业间的协同效应，实现互惠提升，共同发展。用PEST分析法对影响我国体育产业和文化产业融合发展的外部因素进行分析，总结了在政治、经济、社会、技术四个因素影响下，我国体育文化产业融合发展的现状，最后提出了组织精品赛事、实行自由竞争、变革消费观念、扩大体育人口、挖掘明星IP的发展建议，旨在为我国体育文化产业的发展提供参考 |
| 关键词: 产业融合 体育产业 文化产业 PEST分析法 赛事运营 体育人口 生活形态 |
| DOI： |
|
| 基金项目:2015年度安徽省教育厅人文社会科学研究重点项目（SK2015A525）；2016年度安徽省教育厅优秀青年人才支持计划重点项目（gxyqZD2016299） |
|
| Research on the Development of Sport Culture Industry in China from the Perspective of Industrial Integration |
| CHEN Yiqing |
| (School of Physical Education, Huangshan University) |
| Abstract: |
| By methods of literature and logic analysis, the related concepts of sport culture industry are expounded in this article. Through the analysis of the dynamic mechanism of the integration of sport industry and cultural industry, it is concluded that industrial integration is the result of both internal and external factors, it can play a synergistic effect between the two industries to achieve mutual benefits and common development. PEST analysis method is adopted to analyze the external factors influencing the integration development of sport industry and cultural industry in China, and the current situation of the integration development of sport culture industry under the influence of politics, economy, society and technology is then summarized. Finally, some development suggestions such as organizing highqualitycompetitions, implementing free competition, changing consumption concepts, expanding sport population, mining interlectuall property from sport stars are proposed in this article. This study aims at providing references for China’s sport cultural industry. |
| Key words: industry integration sport industry cultural industry PEST analysis competition operation sport population life form |
