| 摘要: |
| 运用文献资料和逻辑分析法，在阐述体育特色小镇概念和分类的基础上，对其发展现状进行分析，认为其目前存在产业单一、上下游联动产业欠缺、产业链不完整等问题，需要从资源整合、科学布局、合理规划等方面入手，而“互联网+”代表一种新的经济形态，可以提供解决思路。指出，互联网在增强宣传力度、拓宽招商引资渠道、提升运营管理水平方面，对体育特色小镇的发展发挥着积极作用，在体育特色小镇的发展过程中，应利用互联网技术科学布局和精准定位、打造自主宣传阵地、加强资源整合，并注意数据安全工作，旨在为我国体育特色小镇发展提供参考。 |
| 关键词: “互联网+” 体育特色小镇 大数据 体育产业 社会资本 |
| DOI： |
|
| 基金项目:国家社科基金项目（15BTY087）；甘肃省哲学社会科学规划项目（YB023）；
甘肃省高校科研项目（2016B-003）；华东师范大学科研创新实践项目（ykc17051） |
|
| Research on the Development of Sport-featured Towns in the View of “Internet+” |
| ZHANG Ze-jun |
| (School of Physical Education, Northwest Normal University) |
| Abstract: |
| By literature and logical analysis methods, based on the concept and classification of sport-featured towns, the current situation of development is analyzed, and it is concluded that there are problems such as singly laid out industries, poor linkage between upstream and downstream industries, and incomplete industrial chains. It is necessary to start from the aspects of resource integration, scientific layout, and reasonable planning. The “Internet+” which represents a new economic form can provide solutions. It is pointed out that the Internet has played a positive role in the development of sport-featured towns in enhancing publicity, broadening the channels for investment promotion, and improving the operation and management level. In the development of sport-featured towns, the Internet technology should be fully used for scientific layout and precise positioning, creating independent publicity platforms, strengthening resource integration, and paying attention to data security. This study is designed for providing references for the development of China’s sport-featured towns. |
| Key words: “Internet+” sport-featured town big data sport industry social capital |
