| 摘要: |
| 运用文献资料法和逻辑分析法，对我国电子竞技赛事运作发展问题进行SWOT分析。认为，电子竞技运动具有独特的项目体验、形象不断改善、组织不断发展壮大，是其赛事运作的优势，但是相关政策制度和保障体系不健全，以及其对运动员生理心理上的双重影响依然制约着其长足发展。目前，电子竞技应抓住社会关注支持增多、体育市场环境良好、信息技术支撑有力的难得机遇，积极应对品牌赛事建设不足、俱乐部和赛事运作不规范等问题。提出，应完善政策制度和保障体系，营造良好的投资环境；做好顶层设计，加强人才培养，培育多方共赢的行业生态系统；提高赛事组织运营能力，打造赛事活动品牌，开发国产电竞产品，提高在世界电子竞技运动中的影响力。 |
| 关键词: 电子竞技 赛事运作 SWOT分析 政策制度 投资环境 人才培养 |
| DOI： |
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| 基金项目:吉林省社科基金重点项目（2016A5） |
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| Research on the Operational Development of E Sports in China |
| CUI Jiaqi |
| (Northeast Normal University) |
| Abstract: |
| By methods of literature and logical analysis, this paper makes an SWOT analysis on the operational development of China’s esports events. It is believed that esport has its own uniqueness of experiencing sport, image improvement and gradual organizational development, which are the advantages of its competition operation. However, the relevant policy system and guarantee system are not perfect, and its dual effects on athletes’ physiology and psychology still restrict its considerable development. At present, esports should seize the rare opportunities of increasing social attention and support, good sports market environment and strong support from information technology, and actively deal with the problems of insufficient brand competition construction and irregularity of clubs and event operation. It is proposed that the policy system and guarantee system should be improved to create a good investment environment; toplevel design should be done well and talent training should be strengthened to foster a winwin industrial ecosystem; the operational capacity of the event organization should be improved to construct the brand of the event and domestic esports products should be developed to enhance its influence in esports worldwide. |
| Key words: e sports competition operation SWOT analysis policy system investment environment talent training |
