| 摘要: |
| 消费社会下，仅仅将“增强体质，增进健康”作为学校体育工作的核心目的，将难以激发青少年学生参与学校体育活动的内生动力。为此，在分析身体形象与身份认同文化重塑必要性的基础上，将“体型健壮、体态优美、身体健康”的身体形象视为理想的尺度与范型，并指出体育运动是最经济、安全、有效的身体规训技术。最后提出，利用影像技术和社会化网络媒体促进“新身体形象观”的传播，通过将体育消费意识内化、彰显身体形象身份识别价值、赋予理想身体形象正能量以增进新身份文化的认同，最终激发青少年学生参与学校体育活动的内生动力。 |
| 关键词: 学校体育 内在动力 身体形象 身份认同 重塑 传播 |
| DOI： |
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| 基金项目:全国教育科学规划项目“新时代大学体育职能与发展评价体系研究”（BLA170227）；天津市哲学社会科学规划项目“体育建筑与文化表达”（TJTY16—015）；天津市教委科研计划项目“天津市中小学‘一校一品’校园文件建设研究”（2017SK068） |
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| Endogenous Motivation of School Physical Education: Reshaping and Spreading of Body Image and Identity Culture |
| WANG Dian’e |
| (Tianjin University of Sports, Tianjin 300381, China) |
| Abstract: |
| In a consumptive society, simply taking “enhancing physical fitness and improving health” as the core purpose of school physical education will be difficult to stimulate the endogenous motivation of young students to participate in school physical activities. For this reason, based on the analysis of the necessity of reshaping the body image and identity culture, the body image of sturdiness, beauty and health is regarded as the ideal scale and model, and it is pointed out that physical exercise is the most economical, safest and most effective body training techniques. Finally, it is proposed that the use of imaging technology and social network media should be adopted to promote the dissemination of the “new body image concept”, by internalizing sports consumption awareness, highlighting the value of body image identification, and giving positive energy to ideal body image to enhance the identity of the new identity culture. The endogenous motivation can ultimately stimulate young students to participate in school sports activities. |
| Key words: school physical education intrinsic motivation body image identity remodeling dissemination |
