| 摘要: |
| 2022年冬奥会申办成功极大推动了国内滑雪体育旅游产业发展。地方特质和游客感知可影响游客的亲环境行为,进而影响旅游目的地的可持续发展。以崇礼密苑云顶滑雪乐园为研究案例地, 引入地方特质变量,依 “地方特质—游客感知—行为意向”的逻辑关系构建结构方程模型,分析滑雪游客的亲环境行为。通过对359份滑雪游客调查问卷数据进行 Smart-PLS结构方程模型分析发现: ①滑雪游客感知可进一步划分为体验感知和价值感知2个维度,游客体验感知对游客亲环境行为影响显著,而价值感知影响不显著;②地方特质包括自然环境特质和社会环境特质,两者对游客体验感知和游客价值感知均具有显著影响;③游客体验感知和价值感知在滑雪旅游地自然环境特质与游客亲环境行为之间均存在中介作用,而游客价值感知在地方社会环境与游客亲环境行为之间不存在中介作用;④影响游客亲环境行为的因素复杂,在不同旅游目的地与不同旅游者特征属性下表现出不同的影响路径。据此,滑雪旅游目的地管理经营者应在充分了解地方特质的情况下,因地制宜,从提高游客体验感知和游客价值感知两方面,改善游客亲环境行为,促进滑雪旅游目的地与滑雪体育旅游可持续发展。 |
| 关键词: 地方特质 游客感知 亲环境行为 滑雪旅游 中介效应 |
| DOI： |
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| 基金项目: |
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| The Relationship Between Local Characteristics of Ski TourismDestination and Tourists ’ Pro-environmental Behavior:The Mediating Role of Tourists ’ Perception |
| YU Jun,YAN Huili |
| (College of Tourism, Huaqiao University, Quanzhou 362000 , China;College of Tourism, Hainan University, Haikou 570100 , China) |
| Abstract: |
| The successful bid for the 2022 Winter Olympic Games has greatly promoted the development of domestic ski sports tourism industry. Local characteristics and tourists ’ perception can affect their pro-environmental behavior, and then affect the sustainable development of tourism destination. Taking the Genting Resort Secret Garden of Chongli as a case, this paper introduces local trait variables and constructs a structural equation model to analyze the pro-environmental behavior of ski tourists under the logical relationship of “local trait-tourists ’ perception-behavioral intention”. By questionnaire data of 359 ski visitors and Smart-PLS structural equation model analysis, it is found that: ①Ski tourists’ perception can be further divided into two dimensions: experience perception and value perception. Tourists’ experience perception has a significant impact on tourists’ pro-environmental behavior, but the impact of value perception is not significant; ②Local characteristics include natural environmental characteristics and social environmental characteristics, which have a significant impact on tourists’ experience perception and tourists’ value perception;③Tourists’ experience perception and value perception play an intermediary role between the natural environmental characteristics of ski resorts and tourists’ pro-environmental behavior, while tourists’ value perception does not play an intermediary role between local social environment and tourists’ pro-environmental behavior; ④The factors affecting tourists’ pro-environmental behavior are complex, showing different influence paths under different tourism destinations and different tourists’ characteristic attributes. Therefore, ski tourism destination management operators should fully understand the local characteristics, adjust measures to local conditions, improve tourists’ pro-environmental behavior from two aspects of improving tourists’ experience perception and tourists’ value perception, and promote the sustainable development of ski tourism destination and ski sports tourism. |
| Key words: local characteristics tourist perception pro-environmental behavior ski tourism mediating role |
