| 摘要: |
| 以互动仪式链理论为参照,建构体育赛事现场观众人际互动仪式模型,对现场观众的自我呈现进行剖析,探寻观众观赛的文化诉求及满足。以足球赛事为例,通过参与观察、文献资料及逻辑分析等方法,分析体育观众现场观赛的自我呈现机制及多重文化意蕴。认为,追求现场观赛,观众实现了身体同在的群体聚集;对比赛的共同关注,形成基于共同焦点的情境际遇;借由此际遇之上的互动,观众达成了高度的情感共鸣,并陷入匿名狂欢;此外,集体狂欢产生了仪式团结和身份认同,观众归属感获得满足。同时,观众进行高端热忱或低端沮丧的情感表达,彰显出多维情感;拥有团结感的观众对球队标志物尤为推崇,表现出类图腾崇拜的尊重,观众信仰获得替代实现;而对仪式团结和标志物的不敬会遭到严厉谴责甚至引发冲突,观众由此陷入非理性的沉沦。 |
| 关键词: 体育赛事 现场观众 人际互动 自我呈现 文化意蕴 |
| DOI： |
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| 基金项目: |
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| Carnival and Conflict:A Cultural Analysis of theAudience ’s Self-presentation in Sports Events——Taking Football Match as an Example |
| XIANG Yangchun |
| (School of Journalism and Communication,Shih Hsin University,Taipei 350108 ,China) |
| Abstract: |
| Taking the interactive ritual chain as a reference, this paper constructs the interpersonal interaction ritual model of the live audience in sports events, analyzes the self-presentation and explores the cultural requirements and satisfaction of the audience. Taking the football match as an example, this paper analyzes the self-presentation mechanism and multi-cultural connotation of live audience by the methods of participation observation, literature and logical analysis. It is believed that the pursuit of on-site watching enables the audience to gather in groups with the same body; The common attention to the game forms the situational encounter based on the common focus; The audience reached a high degree of emotional resonance and fell into an anonymous carnival by the interaction based on the encounter; In addition, the collective carnival produces ritual unity and identity, and the audience ’s sense of belonging is satisfied. At the same time, the audience expressed emotion of high-end enthusiasm or low-end depression showing multi-dimensional emotion; The audience with a sense of unity especially respected the team logo showing the respect of totem worship and audience belief is realized by substitution; The disrespect for the ritual unity and the symbol will be severely condemned and even lead to conflicts, which will lead to the irrational degradation of the audience. |
| Key words: sports events live audience interpersonal interaction self-presentation cultural connotation |
