| 摘要: |
| 采用文献资料法、调查法和逻辑分析法,对我国冰雪装备器材产业可持续发展问题进行研究。认为,在冬奥会筹办及国内大众冰雪运动广泛开展的大背景下,在我国政策的大力支持下,我国冰雪装备器材产业市场发展迅猛、自主品牌研发加速推进、国产品牌增长空间巨大、产业园区建设提速,但也存在研发能力薄弱、产业布局不合理、品牌效应不明显、产业融合深度不足等问题。从强化研发攻坚、优化产业布局、提升品牌效应、推动产业融合4个方面提出发展建议,为我国冰雪装备器材产业实现可持续发展蓄力添能。 |
| 关键词: 冰雪装备器材产业 可持续发展 产品研发 产业布局 品牌效应 产业融合 |
| DOI： |
|
| 基金项目:国家社会科学基金项目 (21BTY100) |
|
| Research on the Sustainable Development of Ice and Snow Equipment Industry in China |
| XING Tong,ZHAO Jing,GONG Mancheng,GUAN Yilin |
| (School of Physical Education and Educational Sciences, Tianjin University of Sport, Tianjin 301617 , China;Journal Editorial Department,Tianjin University of Sport, Tianjin 301617 , China;School of Sports Training Science, Tianjin University of Sport, Tianjin 301617 , China) |
| Abstract: |
| Literature data method, investigation method and logical analysis method are used to study the sustainable development of China ’s snow and ice equipment industry. It is believed that in the process of the preparation of 2022 Winter Olympics and under the background of extensive development of national public ice and snow sports, with the support of our policy, China ’s ice and snow equipment industry market is developing rapidly, accelerating the research and development of independent brands, having huge space for the growth of domestic brands, and accelerating the construction of industrial parks, but there are also problems such as weak research and development capacity, unreasonable industrial layout, obscure brand effect, and insufficient depth of industrial integration. This paper puts forward development suggestions from four aspects, including strengthening research and development, optimizing industrial layout, improving brand effect and promoting industrial integration to enhance the sustainable development of China ’s ice and snow equipment and equipment industry. |
| Key words: ice and snow equipment industry sustainable development product research and development industrial layout brand effect industrial integration |
