| 摘要: |
| 利用受众的网络搜索行为数据建构北京2022年冬奥会的网络关注度，发现，从时间特征来看，整个冬奥期间，网络关注一直保持较高热度，冬奥会网络关注度呈现“双峰”发展特征，冬奥会结束后的延续性并不好，冬奥关注度存在明星效应。从空间特征来看，华东地区网络关注度最高，华中、华南、华北次之，东北、西北、西南较差，而华南、西南、西北、华北4区冬奥会关注度的空间分布不均衡，地理差异明显。地区生产总值、本科学历人口、移动互联网用户数是影响冬奥会网络关注度的重要因素。在此基础上，从利用冬奥明星效应、再续东北“冰雪奇缘”、开发冬奥“回头经济”3个方面提出未来我国冰雪产业发展的建议。 |
| 关键词: 北京冬奥会 网络关注度 冰雪产业 明星效应 “回头经济” |
| DOI： |
| 投稿时间：2022-12-06 |
| 基金项目:国家社会科学基金项目“我国运动休闲城市的理论依据与实践探索”（19BTY081） |
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| Spacio-temporal Characteristic and Influencing Factors of Network Attention of Beijing 2022 Winter Olympics |
| SHANG Yong,HAN Lidong,LI Xiangru |
| (Department of Physical Education,China University of Petroleum,Qingdao 266000 ,China;Capital University of Physical Education and Sports,Beijing 100000 ,China) |
| Abstract: |
| The network attention of Beijing 2022 Winter Olympics is constructed by using the network search behavior data of the audience. It is found that from the perspective of temporal characteristics, the network attention has maintained a high heat throughout the Winter Olympic Games. The network attention of the Winter Olympic Games presents the characteristics of “twin peaks” development. The continuity after the Winter Olympic Games is not good, and the attention of the Winter Olympic Games has a star effect. From the perspective of spatial characteristics, the network attention in East China is the highest, followed by Central China, South China and North China. The network attention in the Northeast, Northwest and Southwest are poor, while the spatial distribution of the attention of the Winter Olympic Games in South China, Southwest, Northwest and North China is uneven, and the geographical differences are obvious. Regional GDP, undergraduate education population, and number of mobile Internet users are important factors affecting the network attention of the Winter Olympics. Based on the above research, this paper puts forward suggestions on the future development of Chinese winter Olympic industry from the three aspects of using the star effect of the Winter Olympic Games, renewing the northeast “frozen”, and developing the “backward economy” of the winter Olympic Games. |
| Key words: Beijing Winter Olympics network attention ice and snow industry star effect backward economy |
