|关键词: 体育消费 体育文化消费空间 空间生产 曼联梦剧场
|A Study of the Characteristics and Production Logic of New Sports Culture Consumption Space ——Taking the Manchester United Theatre of Dreams as an Example
|TAO Yajie,CHEN Linhua
|(School of Sports Science and Engineering, East China University of Science and Technology, Shanghai 200030 , China)
|The new sports culture consumption space can stimulate the potential of mass sports consumption through the layout of multiple formats, the construction of space scenes and the creation of sports culture atmosphere, and has increasingly become an important carrier to meet people’s sports needs and promote sports consumption. By using the methods of literature, logical analysis and field investigation, combined with the theory of space production, this paper analyzes the characteristics and production logic of the new sports culture consumption space with the example of Beijing Manchester United Theatre of Dreams. It is found that the new sports culture consumption space shows significant cultural attributes, experiencing attributes and symbolic attributes. In the production process of new sports culture consumption space, there are some trends, such as diversification of governance subjects, modernization of operation system and innovation of development concept. Finally, it puts forward strategies to promote the development of new sports culture consumption space in China from the aspects of cultural transformation of physical space, digital technology empowerment and brand symbolization.
|Key words: sports consumption sports culture consumption space space production Manchester United Theatre of Dreams