| 摘要: |
| 新型体育文化消费空间通过多元业态布局、空间场景构建及体育文化氛围营造，能够很好地激发大众体育消费潜力，日益成为满足人们体育需求、促进体育消费的重要载体。采用文献资料法、逻辑分析法和实地考察法，结合空间生产理论，以北京曼联梦剧场为例分析新型体育文化消费空间的特征与生产逻辑。发现：新型体育文化消费空间表现出显著的文化属性、体验属性和符号属性等特征；新型体育文化消费空间生产过程中呈现出治理主体多元化、运行制度现代化和发展理念创新化等趋势。最后从实体空间的文化转型、数字技术赋能和品牌符号化等方面提出促进我国新型体育文化消费空间发展的策略。 |
| 关键词: 体育消费 体育文化消费空间 空间生产 曼联梦剧场 |
| DOI： |
| 投稿时间：2023-05-19 |
| 基金项目:2022年上海市体育决策咨询研究项目“上海新型体育文化消费空间打造研究”（TYJCZX202214-B） |
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| A Study of the Characteristics and Production Logic of New Sports Culture Consumption Space ——Taking the Manchester United Theatre of Dreams as an Example |
| TAO Yajie,CHEN Linhua |
| (School of Sports Science and Engineering, East China University of Science and Technology, Shanghai 200030 , China) |
| Abstract: |
| The new sports culture consumption space can stimulate the potential of mass sports consumption through the layout of multiple formats, the construction of space scenes and the creation of sports culture atmosphere, and has increasingly become an important carrier to meet people’s sports needs and promote sports consumption. By using the methods of literature, logical analysis and field investigation, combined with the theory of space production, this paper analyzes the characteristics and production logic of the new sports culture consumption space with the example of Beijing Manchester United Theatre of Dreams. It is found that the new sports culture consumption space shows significant cultural attributes, experiencing attributes and symbolic attributes. In the production process of new sports culture consumption space, there are some trends, such as diversification of governance subjects, modernization of operation system and innovation of development concept. Finally, it puts forward strategies to promote the development of new sports culture consumption space in China from the aspects of cultural transformation of physical space, digital technology empowerment and brand symbolization. |
| Key words: sports consumption sports culture consumption space space production Manchester United Theatre of Dreams |
