| 摘要: |
| 基于2015年的江苏省公共体育服务体系示范区建设的准自然实验，选取2013—2020年全国12个省份149个城市的面板数据，采用双重差分方法探讨公共体育服务体系示范区建设对当地体育市场主体的影响。研究发现，一是公共体育服务体系示范区建设促进了体育市场主体发展，该结论通过平行趋势检验和稳健性检验后依然成立；二是公共体育服务体系示范区建设对体育市场主体发展的促进效应具有可持续特征，公共体育服务体系示范区建设时间越长，对体育市场主体的推动效应越大。公共体育服务体系示范区建设不仅可以促使相关企业对投入体育领域产生更高预期，也能借助政策支持循环累积有利于体育市场主体发展的要素。 |
| 关键词: 江苏省 公共体育服务体系示范区 体育市场主体 双重差分 |
| DOI： |
| 投稿时间：2023-06-20 |
| 基金项目:国家社会科学基金一般项目“我国城市居民体育消费质量测度与精准治理研究”（20BTY053）；陕西省哲学社会科学重大理论与现实问题研究项目“体卫融合促进居民健康的理论机制与实证研究”（2022ND0222）；福建省社会科学基金项目“双循环经济格局下闽苏区老区城市体育消费发展机制与路径研究”（FJ2021X009） |
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| Did the Construction of the Demonstration Area of the Public Sports Service System Promote the Development of the Main Body of the Sports Market? ——Empirical Research Based on Quasi-Natural Experiment |
| LI Weiping,CAO Feng |
| (School of Sport and Health Science, Xi’an Physical Education University，Xi’an 710068 ，China;Department of Physical Education, Xidian University，Xi’an 710126 ，China) |
| Abstract: |
| Based on the quasi-natural experiment of the construction of the demonstration area of the public sports service system in Jiangsu Province in 2015, the panel data of 149 cities in 12 provinces in China from 2013 to 2020 were selected, and the difference-in-difference method was used to explore the impact of the construction of the demonstration area of the public sports service system on the local sports market players. The study found that, first, the construction of the demonstration area of the public sports service system promoted the development of the main body of the sports market, and the conclusion was still established after the parallel trend test and the robustness test; second, the promotion effect of the construction of the demonstration area of the public sports service system on the development of the main body of the sports market has sustainable characteristics. The longer the construction of the demonstration area of the public sports service system, the greater the promotion effect on the main body of the sports market. The construction of the demonstration area of the public sports service system can not only promote the relevant enterprises to have higher expectations in the field of sports, but also accumulate the elements conducive to the development of the main body of the sports market with the help of policy support. |
| Key words: Jiangsu Province demonstration area of public sports service system the main body of sports market difference-in-difference |
