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健身智能可穿戴设备持续使用意愿研究
崔洪成,陈庆果
(广州体育学院 休闲与数字体育学院,广州 510500;四川师范大学 体育学院,成都 610066)
摘要:
引入感知健康结果和社会比较倾向两个变量对期望确认理论模型进行拓展,来探索用户对健身智能可穿戴设备的持续使用意愿。通过对306名健身智能可穿戴设备用户进行调查,采用AMOS24.0对所构建的模型进行检验,显示:用户确认程度正向显著影响感知有用性、满意度和感知健康结果;用户感知有用性正向显著影响满意度,感知健康结果正向显著影响满意度和持续使用意愿;用户社会比较倾向正向显著影响感知健康结果,满意度正向显著影响持续使用意愿。由此认为,确认程度、感知有用性、感知健康结果是影响健身智能可穿戴设备用户满意度的重要前因变量,并对持续使用意愿产生间接影响;感知健康结果、满意度则是持续使用意愿的直接影响因素。在此基础上指出,企业要加强用户数据分析,强化健康结果反馈;注重专业性、科学性设计,提高用户满意度;注重细分市场,加强对不同用户群体期望功能的调研;注重游戏化设计,为用户搭建分享、竞争平台。
关键词:  健身智能可穿戴设备  期望确认  满意度  持续使用意愿  结构方程模型
DOI:
投稿时间:2023-12-17
基金项目:国家社科基金一般项目“数字化锻炼行为干预体系研究”(23BTY118);2024年度广东省社会科学规划一般项目“数字技术赋能农村公共体育服务高质量供给的理论阐释与实现路径研究”(GD24CTY11);2023年广东省教育科学规划项目“高校体育教师课程思政胜任力模型构建、测量及提升路径研究”(2023GXJK353);国家级大学生创新训练项目“智慧体育视域下大学生体质健康促进智能化研究”(202310585006X);2023年广东省本科教学质量与教学改革工程建设项目“休闲体育应用型人才培养产教融合实践教学基地”
Research on the Willingness to Continue Using Fitness  Smart Wearable Devices
CUI Hongcheng,CHEN Qingguo
(College of Leisure and Digital Sports, Guangzhou Sport University, Guangzhou 510500 , China;College of Physical Education, Sichuan Normal University, Chengdu 610066 , China)
Abstract:
The two variables of perceived health outcomes and social comparison tendency are introduced to expand the theoretical model of expectation confirmation to explore the user’s willingness to continue to use fitness smart wearable devices. Through a survey of 306 users of fitness smart wearable devices, AMOS24.0 was used to test the constructed model. The results show that the degree of user confirmation has a significant positive impact on perceived usefulness, satisfaction and perceived health outcomes; users’ perceived usefulness has a significant positive impact on satisfaction, and perceived health outcomes have a significant positive impact on satisfaction and willingness to continue using. Users’ social comparison tendency has a significant positive impact on perceived health outcomes, and satisfaction has a significant positive impact on continuous use intention. On this basis, it is pointed out that enterprises should strengthen user data analysis and strengthen health outcome feedback; focus on professional, scientific design, improve user satisfaction; focus on market segmentation, strengthen the research on the expected function of different user groups; focus on gamification design, build a sharing and competition platform for users.
Key words:  fitness smart wearable devices  expectation confirmation  satisfaction  willingness to continuous using  structural equation model

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