| 摘要: |
| 业态创新是“5G+AI”时代体育产业谋求转型发展的关键突破口。“5G+AI”技术推动体育产业业态创新主要体现在五大领域：通过精准服务与圈层重构驱动体育健身休闲业业态创新，通过传感器应用与资源云端化驱动体育用品制造业业态创新，通过产品平台化与视频制播服务一体化驱动体育竞赛表演业业态创新，通过算法定制与场景营销驱动体育教育培训业业态创新，通过升维空间构建与自定义现场驱动体育场馆服务业业态创新。为适应“5G+AI”时代发展需要，亟需制定体育产业业态创新的宏观战略，具体包括：体育健身休闲业制度创新战略、体育用品制造业分类跃迁战略、体育竞赛表演业生产智能化战略、体育教育培训业运营智能化战略与体育场馆服务业销售精准化战略。 |
| 关键词: 5G AI 体育产业 业态创新 发展战略 |
| DOI： |
| 投稿时间：2024-06-06 |
| 基金项目:江苏省社科基金重点项目（22TYA001）；湖北休闲体育发展研究中心开放基金课题（2024A004）；大学生创新创业训练计划项目（202210324032Z） |
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| Research on the Innovation of Sports Industry in the Era of “5G + AI” |
| LU Zhiqin,DAI Jun,HE Ziying |
| (School of Physical Education, Yancheng Teachers University, Yancheng 224002 , China ;Hubei Research Center for Development of Leisure Sports, Wuhan 430062 , China;School of Physical Education, Jianghan University, Wuhan 430056 , China) |
| Abstract: |
| Business innovation is a key breakthrough for the sports industry to seek transformation and development in the “5G + AI” era. The “5G + AI” technology promotes the innovation of sports industry mainly in five fields, including driving the innovation of sports fitness and leisure industry through precise service and circle reconstruction, driving the innovation of sports goods manufacturing industry through sensor application and resource cloud, driving the innovation of sports competition performance industry through the integration of product platform and video production and broadcasting service, driving the innovation of sports education and training industry through algorithm customization and scene marketing, and driving the innovation of sports venue service industry through the construction of dimension-up space and custom site. In order to meet the needs of the development of the “5G + AI” era, it is urgent to formulate a macro strategy for the innovation of the sports industry format, including the innovation strategy of the sports fitness and leisure industry system, the classification transition strategy of the sports goods manufacturing industry, the intelligent production strategy of the sports competition performance industry, the intelligent operation strategy of the physical education and training industry, and the precise sales strategy of the sports venue service industry. |
| Key words: 5G AI sports industry business innovation development strategy |
