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从“异象叠现”到“理智归序”:体育“饭圈文化”审视与消解
徐加豪,陈家起,高奎亭,璩张源,郭振华
(吉首大学 体育科学学院,湖南 吉首 416000;南京师范大学 体育科学学院,南京 210046;山东理工大学 体育学院,山东 淄博 255000;无锡市连元街小学,江苏 无锡 214000)
摘要:
运用文献分析法和逻辑推理法,对我国体育领域 “饭圈文化”的异化表征、生成机制、负面影响及治理路径进行研究。体育 “饭圈文化”呈现三大异化表征:狂热偶像崇拜下的 “造神”运动、 封闭圈层组织中的情感规训,以及身份重构过程中的价值迷失。其成因可归结为偶像泛娱乐化、媒介技术迭变与资本逻辑主导的三重作用,导致运动员自我认知偏差、体育精神弱化及网络生态恶化等负面影响。提出,治理路径需从三方面协同推进,要完善社会治理制度以遏制资本无序扩张,强化主流文化引领以重塑健康舆论环境,夯实媒体主体责任以阻断乱象传播链条,为净化体育网络生态提供理论依据与实践参考。
关键词:  “饭圈文化”  亚文化  体育明星  偶像崇拜
DOI:
投稿时间:2024-12-16
基金项目:湖南省社会科学成果评审委员会课题重点项目 “中华优秀传统体育文化的精神标识研究 ”(XSP24ZDI028)
From “Proliferation of Bizarre Phenomena” to “Reordering of Rational Order”:An Investigation into the Governance of Sports “Fan Culture”
XU Jiahao,CHEN Jiaqi,GAO Kuiting,QU Zhangyuan,GUO Zhenhua
(Institute of Sports Science, Jishou University, Jishou 416000 , China;School of Sports Science and Physical Education, Nanjing Normal University, Nanjing 210046 , China;School of Physical Education, Shandong University of Technology, Zibo 255000 , China;Wuxi Lian yuan Street Primary School, Wuxi 214000 , China)
Abstract:
Using literary analysis, logical reasoning, and other methodologies, this paper delves intothe manifestations, causes, consequences, and potential remedies for the abnormal “fan culture” prevalentin China’s sports arena. The manifestations encompass the phenomenon of idol worship leadingto a “god-making” movement, emotional regulation within closed circle organizations, and value pursuitamidst self-role confusion. The causes stem from the entertainmentization of idols, iterativechanges in media technology, and the dominance of capital logic. The consequences manifest as individualbehavioral excesses within an entertainmentized context, misdeeds in the sports industry due toshifts in media ecology, and distortion of value cognition under the influence of capital forces. Thepath to rectification involves enhancing social governance systems; curbing the dominance of capitalinterests; promoting mainstream cultural values; fostering a healthy media environment; and reinforcingmedia responsibility to eradicate sources of chaos
Key words:  fan culture  subculture  sports stars  idolatry

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