| 摘要: |
| 立足我国体育产业特性及发展现状，遵循全球产业演进的客观规律，对我国体育产业融合之时代性、可行性、必要性进行深入剖析。研究认为，后奥运时期我国体育产业融合发展的可行性主要体现在国外体育产业为我们提供了可借鉴的丰富经验，体育产业具有和其他产业广泛而密切的关联性，体育产业的投融资环境优化，为体育产业与信息产业、金融业、服务业、教育行业、物流管理业等领域的纵深融合提供了契机，也是现代体育产业创新发展的必然趋势 |
| 关键词: 后奥运时期 体育产业 融合 国外经验 产业关联 |
| DOI： |
|
| 基金项目: |
|
| Situational Analysis of the Sports Industry Convergence During Post Olympic Period in China |
| LI Yanyan |
| (Hubei University of Economics) |
| Abstract: |
| This paper, based on the unique features and development status of sports industry, following the evolution law of the global industry，makes deep analysis of the characteristics of the times, feasibility and necessity of the development of sports industry convergence. It proposes that the feasibility of Chineses sports industry convergence during postOlympic period mainly lies in: The foreign sports industry provides us with rich experience from which we can benefit; sports industry and other industries have extensive and close correlation; optimization of investment and financing environment of sports industry provides the opportunity for the deep convergence of sports industry with information industry, financial industry, service industry, education industry, logistics industry and other fields; sports industry convergence is also the inevitable tendency of the innovation and development of modern sports industry. |
| Key words: post Olympic period sports industry convergence overseas experience industry correlatio |
