| 摘要: |
| 用文献资料法，对体育传媒战略与管理研究的发展历程进行了回顾。指出体育传媒战略与管理是体育产业最基本、最重要的组成部分，其涵盖多方面的研究主题。认为其在未来的发展过程中，研究议题将进一步丰富，新媒体研究将继续成为热点；专业期刊蓬勃发展，相关期刊也将继续参与其中；跨学科研究成为必然，由此带来的多种研究视角和研究方法将得以广泛应用 |
| 关键词: 体育产业 体育传媒战略与管理 期刊 新媒体 跨学科 |
| DOI： |
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| 基金项目: |
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| Review and Prospect of Researches on Sports Media Strategies and Management |
| YUAN Linlin |
| (School of Physical Education, Huaqiao University,) |
| Abstract: |
| The paper conducts a review on the development process of researches on sports media strategies and management using the method of literature. It points out that sports media strategy and management is the most basic and the most important component of the sports industry，and it covers many aspects of research topics. The paper holds that in the future development process, the research issues will be further enriched, and new media studies will continue to be a hot topic; Professional periodicals are developing vigorously in this area, and related journals will continue to participate in it; Interdisciplinary research becomes inevitable, as a result, many kinds of research perspectives and research methods will be widely used |
| Key words: sports industry sports media strategies and management periodical new media interdisciplinary |
