| 摘要: |
| 立足于当前文化全球化的发展趋势和建设社会主义文化强国的政策环境，对我国民族传统体育文化输出问题进行研究。认为，民族传统体育文化输出对于提升综合国力、加强对外交流和项目自身发展都具有重要意义，但是当前我国民族体育文化的输出也面临着文化自信力不强、输出渠道不畅等现实困境。指出，作为文化输出的民族传统体育项目首先要确保在国内立足，打造民族传统体育文化品牌，走高端和大众相结合的道路，民族传统体育文化发展要适应市场需求、重视文化传承。 |
| 关键词: 民族传统体育 文化输出 文化品牌 产业化 传承 |
| DOI： |
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| 基金项目:山西省体育局科研课题（12yb125）；山西省高校科技创新研究项目（20111127） |
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| Bottleneck and Breaking Methods of the Output of Chinese Traditional Sports Culture |
| MA Jinzong |
| (School of Physical Education,Jinzhong University) |
| Abstract: |
| Based on the current trends of cultural globalization and the policy environment of constructing a big power of socialist culture, this article studies the output of Chinese traditional sports culture. It is believed that the output of Chinese traditional sports culture are of great significance for enhancing the overall national strength, strengthening foreign exchanges and developing the sport event itself, meanwhile the current output of Chinese traditional sports culture also faces practical difficulties such as lack of cultural selfconfidence, and poor output channel. This article puts forward that: the Chinese traditional sports events, as a form of cultural output, should firstly make sure to develop steadily in China to create a cultural brand of Chinese traditional sports, and take the road of a combination of development both in highclass and the mass. The development of Chinese traditional sports culture should meet market demand and emphasize cultural inheritance. |
| Key words: Chinese traditional sports cultural output cultural brand industrialization inheritance |
