| 摘要: |
| 全球化和城镇化使我国少数民族传统体育文化日渐式微，利用新媒体来推动其传承和传播成为当前的研究热点。采用文献资料法、田野调查法和专家访谈法，分析长阳土家族巴山舞的媒体传播现状。认为，传统媒体的传播有时空局限，现代生活方式的改变使时间主导型“文化空间”日益萎缩，地点主导型“文化空间”囿于民族聚居区；而新媒体传播效果微弱，新媒体应用于巴山舞传播的研究成果还很鲜见。从内容、渠道、平台、经营和管理五个方面，提出新媒体视域下巴山舞“文化空间”重构策略，为保护文化多样性、提升国家文化软实力提供参考。 |
| 关键词: 传统媒体 新媒体 巴山舞 文化空间 |
| DOI： |
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| 基金项目:中南民族大学中央高校基本科研业务费专项资金资助重点项目（CSZ15005）；中南民族大学南方少数民族非物质文化遗产研究中心·湖北省非物质文化遗产研究中心开放课题一般项目（PJW13001）；湖北省高校人文社科重点研究基地湖北方言文化研究中心开放基金项目“湖北省武陵山少数民族传统体育文化的传承与发展研究”（2015FYY015） |
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| Reconstruction of the Cultural Space of Bashan Dance in Wuling Mountainous Areas from the Perspective of New Media |
| LIU Haoyan |
| (School of Graduate Studies, Central China Normal University) |
| Abstract: |
| Globalization and urbanization have made China's traditional sports culture of minority ethnics gradually decline, and it has become a hot topic to improve its inheritance and dissemination through the new media. Methods of literature reviews, field investigation and expert interview are used to analyze the current media dissemination status of Bashan Dance in Changyang Tujia Autonomous County. It is proposed that the traditional media dissemination has time and space limitations, the changes in modern life styles have made the timedominated “cultural space” shrink and locationoriented “cultural space” is confined in ethnic regions. The new media has weak effect on Bashan Dance. The studies of applying new media in Bashan Dance are rare. In terms of contents,channels, platforms, operations and management, reconstruction strategies of the culture space of Bashan Dance from the perspective of new media is proposed to offer useful references for protecting cultural diversity and enhancing the soft power of national culture. |
| Key words: traditional media new media Bashan Dance cultural space |
