| 摘要: |
| 用文献资料法和逻辑分析法对国外和我国冰雪产业发展现状进行分析。指出国家政策的支持、冬奥会申办成功的影响、冰雪市场释放的巨大潜力是我国冰雪产业快速发展的有利因素；但依然存在市场开发尚浅、产业链尚未形成，装备依赖进口、缺乏自主品牌，产业人才匮乏、缺乏专业管理，文化培育不足、群众普及率低等主要问题。在此基础上，提出相应建议，旨在为我国冰雪产业的发展和冰雪运动的普及提供参考。 |
| 关键词: 冰雪产业 冰雪运动 冬奥会 冰雪人才 冰雪文化 |
| DOI： |
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| 基金项目: |
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| Research on the Development of Winter Sports Industry and Its Market Development in China |
| HE Yumiao |
| (School of Physical Education, Central China Normal University) |
| Abstract: |
| This article analyzes the present situation of winter sports industry in China and abroad by methods of literature and logical analysis. It is noted that the policy support from the national level, the effect of the successful bid for the Winter Olympics, the huge potential released from winter sports market are the favorable factors for the rapid development of China’s winter sports industry; but there are still some problems such as the poor and shallow market development and the underdeveloped industrial chain, importdepended winter sports equipment and lack of independent brands, shortage of industry talents and lack of professional management, poor development of winter sports culture and low penetration rate among citizens. On this basis, some corresponding suggestions are put forward aiming at providing references for the development of China’s winter sports industry and its popularization. |
| Key words: winter sports industry winter sports Winter Olympic Games winter sports talents winter sports culture |
