| 摘要: |
| 采用《体育彩民购彩健康及其影响因素问卷》对我国9个省27个市3 480名体育彩民进行调查，分析个体因素对体育彩民购彩健康的影响。结果显示：①年龄越大，愉悦体验、社会交往以及理性控制水平越高，而消极情绪和社会危害越少。②感知风险水平越高，其理性控制越强，而购彩消极情绪和社会危害则越少。③和谐型激情水平越高，愉悦体验、理性控制、消极情绪和社会危害也越高；而强迫型激情水平越高，愉悦体验也越高，购彩消极情绪和社会危害也越多，理性控制水平越低。④购彩拒绝自我效能感越高，彩民理性控制和消极情绪也越高。⑤月购彩金额越多，社会交往、消极情绪和社会危害越高，理性控制则越低。基于此，提出帮助彩民形成正确认知、协助彩民控制过度行为等促进彩民购彩健康的策略。 |
| 关键词: 体育彩民 彩票 购彩健康 个体 影响因素 促进策略 |
| DOI： |
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| 基金项目:国家社科一般项目;中央高校自主科研重大培育项目 |
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| Individuals’ Influencing Factors and Promoting Strategies of Purchasing Health of Sport Lottery Buyers |
| SUN Yue |
| (Central China Normal University) |
| Abstract: |
| This paper investigates 3 480 sports lottery buyers in 27 cities of 9 provinces in China by using the questionnaire for purchasing health and its influencing factors of sport lottery buyers, and analyzes the influence of individual factors on the purchasing health of sport lottery buyers. The results show that: ①the older the age, the higher the level of pleasure experiencing, social interaction and rational control, and the less negative emotions and social harm.②The higher the perceived risk level, the stronger the rational control, and the less negative emotions and social harms.③The higher the level of harmonious passion, the higher the pleasure experiencing, rational control, negative emotions and social harm; the higher the level of compulsive passion, the higher the pleasure experiencing, the more negative emotions and social harms, and the lower rational control level.④The higher the refusal of self-efficacy, the higher the rational control and negative emotions of the lottery buyers.⑤The more the amount of money purchased each month, the higher the social interaction, negative emotions and social harm, and the lower the rational control. Based on this, the strategy of helping the lottery buyers to form correct cognition and assisting the lottery buyers to control excessive behaviors to promote their purchasing health is proposed in this study. |
| Key words: sport lottery buyers lottery lottery purchasing health individual influencing factors promotion strategy |
