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我国篮球职业联赛发展策略研究
何鹏
0
(成都体育学院)
摘要:
运用文献资料法、SWOT分析法、层次分析法和问卷调查法,对CBA发展的内部资源(优势、劣势)与外部环境(机遇、挑战)进行定性分析,构建CBA发展的SWOT-AHP分析模型并求得各指标权重。结果显示,方案层各组中权重较高的指标为:联赛不断成熟,赛事稳步推进;俱乐部产权不清晰;相关政策的助推;竞技篮球水平下滑。其权重依次为0.480 0、0.337 5、0.446 7和0.455 8。准则层各指标总力度排序:∑O=4.235 1>∑S=4.058 3>∑W=-3.980 3>∑T=-3.446 9,认为CBA发展中优势、机遇大于劣势、挑战,同时内部劣势影响力度较大,应重点采取S-O机会型发展战略,同时兼顾W-O调整型发展战略。建议借助政策之力,打造优质篮球职业联赛;明晰产权归属,突出俱乐部的市场主体地位;树立商业化经营理念,构建专业经营管理精英团队;创新联赛人才培养体系,壮大联赛后备力量。
关键词:  CBA;职业化;改革;发展战略;产权归属;经营管理;后备人才培养
DOI:
基金项目:
Research on the Development Strategy of CBA League
HE Peng
(Chengdu Sport University)
Abstract:
Abstract:By methods of literature, SWOT analysis, analytic hierarchy process and questionnaire survey, qualitative analysis of internal resources (advantages and disadvantages) and external environment (opportunities and challenges) of CBA development is made, and SWOT-AHP analysis model of CBA development is also conducted to find out the weights of each indicator. The results show that the indicators with higher weights in each group of the solution layer are: gradually mature league and steadily advanced competition holding; unclear property rights of clubs; boost of relevant policies; the devastating level of competitive basketball; and the their weights are correspondingly 0480 0, 0337 5, 0446 7 and 0455 8. The total strength of each indicator in the criterion layer is: ∑O=4.235 1>∑S=4.058 3>∑W=-3.980 3>∑T=-3.446 9. It is believed that the advantages and opportunities of CBA development are greater than the disadvantages and challenges. At the same time, the internal disadvantages have a greater impact. It is important to adopt the SO-opportunity development strategy and take into account the WO-adjusted development strategy. It is recommended to use the power of policy to create a high-quality basketball professional league, and to clarify the ownership of property rights to highlight the market position of clubs, and to establish a commercial management concept to build a professional management and management elite team, and to innovate the league talent training system to strengthen the reserve force of the league.
Key words:  CBA; professionalization; reform; development strategy; ownership of property rights; management; reserve talent training

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