| 摘要: |
| 通过文献资料法和逻辑分析法，对冰雪运动文化的特征与传承问题进行研究。认为冰雪运动文化经历了自然形成、游戏、竞技和产业四个发展阶段，冰雪运动文化具有显著的人与自然和谐交融的地域性、个体生命体悟与完善的人本性、消费社会与后现代文化相渗透的时代性等特征。当前我国冰雪运动文化发展还存在诸多不足，应注重传承和发扬中国传统冰雪运动文化，借助传播媒介提升推广力度，加强冰雪运动文化教育，发展冰雪文化创意产业。为我国冰雪运动文化发展提供参考。 |
| 关键词: 冰雪运动 文化 地域性 人本性 时代性 媒介 教育 产业 |
| DOI： |
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| 基金项目:北京市教育委员会社科计划一般项目“基于北京冬奥会的冰雪运动媒介传播研究”（SM201810029003）；北京社科基金研究基地项目“北京冬奥会媒介传播策略研究”（17JDYTB005） |
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| Characteristic Analysis and Development Strategy of Ice and Snow Sports Culture |
| LIU Lan |
| (.Teaching and Research Office of Journalism, Capital University of Physical Education and Sports) |
| Abstract: |
| Through the methods of literature and logical analysis, this paper studies the characteristics and inheritance of ice and snow sports culture. Ice and snow sports culture has undergone four stages of development: natural formation, gaming, competition and industry. Ice and snow sports culture has the characteristics of regional harmony between human and nature, human nature of individual life comprehension and perfection, and epochal infiltration of consumptive society and postmodern culture. At present, there are still many shortcomings in the development of ice and snow sports culture in China. We should pay attention to inheriting and developing the traditional ice and snow sports culture in China, enhance the popularization through the media communication, strengthen the ice and snow sports culture education, and develop the innovation industry of ice and snow culture. The purpose is to provide reference for the development of ice and snow sports culture in China. |
| Key words: ice and snow sports culture regionality human nature epochal media education |
