| 摘要: |
| 采用文献资料法，在对福建省体育用品业发展现状进行概括的基础上，重点对福建省5家体育用品公司采用的供应链模式进行分析。指出其供应链技术和管理平台存在融资成本高且渠道单一，企业战略定位不清而缺乏核心竞争力，以及受短期利益驱使，企业间争夺资源、缺乏抱团发展的平台或机制等问题。指出，可利用互联网+、大数据技术，构建福建省体育用品业综合供应链平台，并进一步对该平台涵盖的金融服务、虚拟生产管理、采购服务、产品分销管理、集成管理等模块的功能进行介绍。旨在推动建立福建省体育用品业产融生态圈，促成产融一体化。 |
| 关键词: 体育用品业 供应链 金融 虚拟生产 采购 分销 集成管理 |
| DOI： |
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| 基金项目:福建省社科规划项目“‘互联网+’背景下福建省体育用品业供应链平台建设研究”（FJ2016C088） |
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| Research on the Construction of Supply Chain Platform of Sports Goods Industry in Fujian Province |
| ZHENG Linhong |
| (Quanzhou Normal University, Quanzhou 362000, China) |
| Abstract: |
| Based on summarizing the development status of sports goods industry in Fujian Province, the supply chain model adopted by five sports goods companies in Fujian Province is analyzed with the method of literature. It is pointed out that the supply chain technology and management platform has such problems as high financing cost with limited channel, unclear strategic positioning of enterprises and lack of core competitiveness, and interests driven by shortterm goals, competition for resources among enterprises, lack of platform or mechanism for group development, etc. It is pointed out that the Internet + and big data technology can be used to build an integrated supply chain platform for sports goods industry in Fujian province. The functions of financial services, virtual production management, procurement services, product distribution management, integrated management and other modules can be further introduced. The aim of this study is to promote the establishment of an ecosphere of production and finance of sports goods industry in Fujian Province and promote the integration of production and finance. |
| Key words: sports goods industry supply chain finance virtual production procurement distribution integrated management |
