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我国马拉松赛事服务标准化建设研究
潘磊
0
(湖北省社会科学院 财贸所,武汉430077)
摘要:
当前我国马拉松赛事标准化建设及其相关研究尚处于探索阶段,马拉松赛事服务标准化建设对提升赛事服务质量和水平、推动赛事行稳致远具有重要的现实意义。首先,从国家、行业、地方层面回顾了我国马拉松赛事标准化建设发展的现状。提出马拉松赛事服务标准化体系构建的主要思路,及坚持跑者需求导向、公平准则导向、定性与定量相结合、适用可及、动态调整的基本原则。认为,马拉松赛事服务标准体系可以分为赛事服务基础标准体系(服务术语、服务标识与符号)、赛事服务提供标准体系(服务提供者、服务提供条件和服务提供过程)和赛事服务评价标准体系(跑者满意度、服务分等分级、服务质量评价)三大类。最后,分别对标准的制定、标准的实施及标准的效果评价与优化三个阶段提出具体建议,以支持我国马拉松赛事更好更健康地发展。
关键词:  马拉松赛事服务;标准化体系;基础标准;提供标准;评价标准;制定;实施;效果评价
DOI:
基金项目:
Research on Standardization Construction of China’s Marathon Events Service
PAN Lei
(Finance and Trade Department, Hubei Social Science Academy, Wuhan 430077, China)
Abstract:
The standardization construction of marathon events service has important practical significance for improving the quality and level of service and promoting the stability of the event. At present, the standardization construction of marathon events and its related research are still in the preliminary exploratory stage. First, the current status of the development of standardization construction of marathon events in China is reviewed from the national, industry and local levels. In this study it puts forward the main ideas for the establishment of a marathon service standardization system, and adheres to the basic principles of runners’ demandoriented, fairstandardoriented, qualitative and quantitative combination, applicable access, and dynamic adjustment. It is considered that the service standardization system for marathon events can be divided into the basic standard system for service events (service terminology, service identification and symbols), the standard system for providing service events (service providers, service provision conditions, and service delivery processes) and the standard system for evaluating service events (runner satisfaction, service grading, and service quality evaluation). Finally, it is proposed that specific suggestions shall be made for the three stages of standard formulation, standard implementation, and standard effect evaluation and optimization, so as to support the better and healthier development of China’s marathon.
Key words:  Marathon service; standardization system; basic standards; provision standards; evaluation standards; formulation; implementation; effect evaluation

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