| 摘要: |
| 运用文献资料法和逻辑分析法，对天空跑赛事的发展现状、运动特点进行分析，并在此基础上研究中国天空跑的发展问题。中国天空跑赛事是一项依托体育强国战略，融自然风光与人文景观于一体、兼顾竞技体育与全民健身协调发展、充分利用和深度融合互联网技术的新兴运动项目。目前还存在宣传推广不足、品牌与文化建设欠缺、融资手段与商业配套落后等问题。认为，应该坚持区域间协同发展，加强全媒体平台建设；打造品牌赛事，提升服务意识与治理理念；充分利用政府与资本合作模式，挖掘附属产业价值。旨在促进中国特色天空跑赛事高质量发展。 |
| 关键词: 天空跑 全民健身 全媒体 品牌 产业价值 |
| DOI： |
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| 基金项目:国家社科基金项目“全球治理观视阈下体育赛事综合治理研究”（18BTY034） |
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| Research on the Development Strategy of Skyrunning in China |
| LIU Mingxing |
| (Physical Education Department,China University of Geosciences(Beijing), Beijing 100083,China) |
| Abstract: |
| This paper analyzes the current situation and characteristics of skyrunning, and studies the development of it in China by using the methods of literature and logical analysis.Chinese skyrunning is a new sports event relying on the strategy of sports power.It integrates natural scenery and cultural landscape, takes into account the coordinated development of competitive sports and national fitness, and makes full use of and deeply integrates internet technology.At present, there are still some problems, such as insufficient publicity and promotion, lack of brand and cultural construction, backward financing means and commercial supporting facilities.It is suggested that we should adhere to the coordinated development among regions, strengthen the construction of all media platform, create brand events, enhance service awareness and governance concept, and make full use of the cooperation mode between government and capital to tap the value of subsidiary industries. The purpose is to promote the highquality development of skyrunning with Chinese characteristics. |
| Key words: skyrunning national fitness all media brand industrial value |
