| 摘要: |
| 如何有效应对新冠肺炎疫情带来的国家形象危机，成为当前我国亟需解决的现实政治问题。2022年北京冬奥会作为后疫情时代我国最大规模的主场外交活动之一，成为助推中国国家形象化危为机的重要机遇。依据国家形象形成与变迁的相关理论，分析疫情背景下冬奥会与国家形象塑造的理论和实际问题，认为：影响北京冬奥会塑造国家形象的主要因素可归结为本源性、主观性和中介性3类；3类影响因素的组合变化，构成冬奥会塑造国家形象的内外社会环境；不同社会环境状态下冬奥会提升国家形象的理论逻辑和实践路径有所不同。为有的放矢地推动冬奥会塑造国家形象，应该从国家高度进行主动战略规划；把握冬奥会主场外交优势，充分展现多元国家形象；优化传播体系；加强智库和理论研究。 |
| 关键词: 北京冬奥会 国家形象 新冠肺炎疫情 主场外交 国际关系 |
| DOI： |
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| 基金项目:中央高校基本科研业务费专项资金预研项目“人类命运共同体视域下中国体育外交发展的内在逻辑与实践路径”（3162019ZYE05） |
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| Research on Beijing Winter Olympic Games and National Image Building Under the Background of Epidemic: Theoretical Logic and Practical Path |
| WANG Li |
| (Teaching and Research Office of Physical Education, China Foreign Affairs University, Beijing 100037, China) |
| Abstract: |
| How to resolve image crisis result from Covid19 is a realistic political problem that China needs to solve urgently. The 2022 Beijing Winter Olympic Games, as one of the largest domestic diplomacy activities in the post epidemic period, has become an important opportunity for China to visualize crisis into opportunity. Based on the theory of the formation and change of the national image, this paper analyzes the theoretical and practical problems of shaping and improving the national image of the Winter Olympic Games under the background of epidemic. It is concluded that the main factors affecting the national image of the Beijing Winter Olympic Games can be summed up as three categories of origin, subjectivity and intermediary; The combination of these factors constitutes the internal and external social environment for shaping the national image of the Winter Olympic Games. There are different theoretical logic and practical paths to promote the national image of the Winter Olympics under different social environment. In order to promote the Winter Olympic Games to shape the national image, we should carry out active strategic planning from a national perspective; Grasp the advantages of domestic diplomacy of the Winter Olympic Games and fully display a pluralistic national image; Optimize the communication system; Strengthen think tanks and theoretical research. |
| Key words: Beijing Winter Olympics national image Covid 19 domestic diplomacy international relations |
