| 摘要: |
| 《基于 CIS理论的我国体育国际形象传播路径研究》是一部从 CIS理论阐释我国体育国际形象的著作。著作将中国体育形象划分为体育理念形象、体育行为形象和体育视觉形象,在此基础上搭建了我国体育国际形象传播研究的理论框架。著作首次系统梳理了我国体育国际形象传播的历史,并呈现了一份关于外国公众如何看待中国体育国际形象的调查报告。著作从国家战略的角度探讨了中国体育国际形象传播路径,为讲好中国体育故事和构建人类体育共同体提供了理论支持和行动指南。著作在理论框架搭建、史学向度的梳理和研究方法上都有所创新,是我国体育国际传播研究中的一项典范性探索。 |
| 关键词: 体育国际形象 CIS理论 形象传播 国际传播 |
| DOI： |
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| 基金项目: |
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| A Model Exploration of Telling the Worldabout China Sports Stories——Comment on Research on the Dissemination Path of My Country ’s SportsInternational Image Based on CIS Theory |
| GUO Qing,ZHAO Wanying |
| (School of Media Studies & Humanities, Zhejiang University City College,Hangzhou 310015 , China;School of Journalismand Communication, Chengdu Sport University, Chengdu 610041 , China) |
| Abstract: |
| Research on the Dissemination Path of My Country ’s Sports International Image Based on CIS Theory is a work that explains the international image of China sports from CIS theory. The study divides the image of China sports into sports concept image, sports behavior image and sports visual image, and builds a theoretical framework for the study of the international image communication of China sports on this basis. The work is the first one that systematically reviews the history of China ’s international image of sports and presents a survey report on how foreign publics perceive China ’s international image of sports. From the perspective of national strategy, the work explores the path of the international image dissemination of China sports, providing theoretical support and action guide for telling the China sports stories well and building a human sports community. The work is innovative in terms of theoretical framework building, historical orientation reviewing and research methodology, and is exemplary in the study of international communication of sports in China. |
| Key words: international sports image CIS theory image dissemination international dissemination |
