| 摘要: |
| 运用文献资料法和逻辑分析法，分析数字经济赋能体育产业高质量发展的市场韧性、模式重构及路径选择。认为，数字经济从技术赋能、平台赋能、产业赋能层面，增强体育产业市场韧性；通过数字经济赋能体育产业供给侧结构性改革、数字经济赋能体育产业价值共创、数字技术赋能延伸体育产业链来实现模式重构。针对现实困囿提出发展路径，包括：搭建数字化平台，为体育产业数字化转型提供支撑；加强数据链接，驱动体育产业数字化转型发展；采取反垄断举措，完善体育产业数字治理体系；打破城乡二元结构，缩小数字鸿沟；协同培养数字人才，助推数字经济高质量发展。 |
| 关键词: 数字经济 体育产业 高质量发展 市场韧性 模式重构 |
| DOI： |
| 投稿时间：2022-12-19 |
| 基金项目:教育部人文社会科学基金项目（13YJC890013）；黑龙江省艺术科学规划青年项目（2023LC060）；黑龙江省哲学社会科学研究规划项目（22TYB181）；2021年度黑龙江省高等教育教学改革一般项目（SJGY20210234）；黑龙江省教育科学“十四五”规划2021年度重点课题（GJB1421085） |
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| Market Resilience, Model Reconfiguration and Path Selection of High Quality Development of Sports Industry Empowered by Digital Economy |
| ZOU Qinghai,DONG Yu,LU Zaishui,LIU Xuncong |
| (Physical Education Department, Harbin Engineering University, Harbin 150001 , China) |
| Abstract: |
| By using the methods of literature and logical analysis, this paper analyzes the market resilience, model reconstruction and path selection of the high-quality development of the sports industry empowered by the digital economy. It is believed that the digital economy enhances the resilience of the sports industry market from the aspects of technology empowerment, platform empowerment and industrial empowerment; through the digital economy, empowers the supply-side structural reform of the sports industry, the value co-creation of the sports industry, and the extension of the sports industry chain to achieve model reconstruction. In view of the practical difficulties, the development path is proposed, including building a digital platform to provide support for the digital transformation of the sports industry, strengthening data links to drive the digital transformation and development of the sports industry, taking anti-monopoly measures to improve the digital governance system of the sports industry, breaking the urban-rural dual structure and narrowing the digital gap, coordinating the training of digital talents and promoting the high-quality development of the digital economy. |
| Key words: digital economy sports industry high-quality development market resilience model reconstruction |
