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我国度假型滑雪场旅游吸引力评价研究
白蕴超,阮飞,郑佳淇,林显鹏
(中国民航管理干部学院 国际人才中心,北京 100102;北京市社会科学院 文化研究所,北京 100101;北京体育大学 体育商学院,北京 100084)
摘要:
以我国度假型滑雪场旅游吸引力为研究对象,运用德尔菲法、问卷调查法、数理统计法等,识别构成我国度假型滑雪场旅游吸引力的主要因素,并构建我国度假型滑雪场旅游吸引力消费者评价指标体系。在此基础上,结合我国度假型滑雪场客观数据,对其旅游吸引力进行全面评价并排名。发现,滑雪场设施、交通可达性、休闲体验、自然环境、教练资源是影响度假型滑雪场旅游吸引力的关键因素。据此认为,未来我国度假型滑雪场进一步增强旅游吸引力应聚焦上述五个方面:推进滑雪大区建设,完善滑雪场服务设施;制定滑雪场交通优惠政策,打造全方位交通系统;挖掘地方特色,提高餐饮住宿服务质量,满足消费者多元需求;优化滑雪场景观,运用高科技手段,提升消费者舒适度;精准营销,构建特色教学课程体系,增强初级消费者黏性。
关键词:  度假型滑雪场  滑雪旅游  旅游吸引力评价
DOI:
投稿时间:2023-11-27
基金项目:国家社会科学基金资助项目“2022年北京冬奥会场馆赛后开发与利用研究”(19BTY010); 北京市社科基金决策咨询项目“北京冬奥场馆赛后利用与公共服务升级研究”(22JCC109)
Study on Tourism Attraction Evaluation of Ski Resorts in China
BAI Yunchao,RUAN Fei,ZHENG Jiaqi,LIN Xianpeng
(Civil Aviation International Talent Development Center, Civil Aviation Management Institute of China, Beijing 100102 , China;Institute of Culture Study, Beijing Academic of Social Sciences, Beijing 100101 , China;Business School of Sports, Beijing Sport University, Beijing 100084 , China)
Abstract:
Taking the tourism attraction of ski resorts in China as the research object, this paper uses Delphi method, questionnaire survey method and mathematical statistics method to identify the main factors that constitute the tourism attraction of ski resorts in China, and constructs the consumer evaluation index system of tourism attraction of ski resorts in China. On this basis, combined with the objective data of China’s ski resorts, the tourism attraction is comprehensively evaluated and ranked. It is found that ski resort facilities, traffic accessibility, leisure experience, natural environment and coach resources are the key factors affecting the tourism attraction of ski resorts. Based on this, it is believed that in the future, China’s ski resorts should focus on the above five aspects to further enhance tourism attraction: promote the construction of ski areas and improve ski resort service facilities; formulate preferential policies for snow field traffic and build an all-round transportation system; excavate local characteristics, improve the quality of catering and accommodation services, and fulfill the diverse needs of consumers; optimize the ski resort landscape, use high-tech means to improve consumer comfort; market precisely, build a characteristic teaching curriculum system, and enhance the stickiness of primary consumers.
Key words:  ski resort  ski tourism  tourism attraction evaluation

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