| 摘要: |
| 运用文献资料法和逻辑分析法，立足于体育发展中的主要矛盾和发展方式转变两大核心问题，对“互联网+体育”发展问题展开研究。认为，“互联网+体育”可以以人们的体育需求为发展主导，生产与供给多元化的体育产品，促进供求动态平衡，因而可以化解体育发展中的主要矛盾。“互联网+体育”有利于推进大众创业、万众创新，能够利用优胜劣汰机制永葆创新动力，在生产与供给中提升创新能力，因而是推进体育发展方式变革的重要手段。指出，未来应该更好地依托“互联网＋”满足多元体育需求、培育体育内生发展动力、推进全民健身“三边工程”建设、推进基层体育自治和可持续发展，旨在更好地促进互联网与体育的融合发展。 |
| 关键词: “互联网+体育” 供给 需求 多元化 发展方式 群众体育 融合 |
| DOI： |
|
| 基金项目: |
|
| Research on the Development of “Internet + Sports” |
| WU Wei |
| (Shaanxi University of Technology) |
| Abstract: |
| By methods of literature and logical analysis, based on the two core issues of the main contradiction in the development of sports and the transformation of development patterns, the development of “Internet+Sports” is studied. It is believed that “Internet+Sports” can take people’s sports needs as the leading factor of development, produce and supply diversified sport products, and promote the dynamic balance between supply and demand, and thus can resolve major contradictions in sport development. “Internet+Sports” is conducive to promoting mass entrepreneurship and innovation, using the mechanism of survival of the fittest to remain innovation, and enhancing innovative competence in production and supply. It is therefore an important means to promote the reform of sport development patterns. It is pointed out that in the future, we should better rely on the “Internet+” to meet the needs of diversified sports, foster the driving force of endogenous sport developments, promote the construction of the “three-side project” for national fitness, promote grass-roots sport autonomy and sustainable development. This study aims to better promote the integrated development of Internet with sports. |
| Key words: “Internet + sports” supply demand pluralism development patterns mass sports integration |
