| 摘要: |
| 在政社脱钩的大背景下，相较于以往单纯依附于政府职能的运营模式，我国现行的单项体育协会运行与管理机制取得了变革性的突破。认为，今后我国单项体育协会发展可能面临创收能力弱、经费不足，个人会员入会受限，项目推广普及艰难等问题。针对以上问题，提出单项体育协会应提高协会创收能力，加强财务管理；最大限度地吸引会员入会，加强对会员的管理；强化公共关系意识，树立自身良好形象。旨在推动我国单项体育协会改革的顺利进行。 |
| 关键词: 政社脱钩 单项体育协会 足协 会员制度 收入 运动项目推广 |
| DOI： |
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| 基金项目: |
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| A Study on the Relevant Issues of the Reform of Sport Associations in China under the Background of Decoupling from Governmental Operations——Take Chinese Football Association as an Example |
| WANG Rui |
| (Shaanxi Normal University) |
| Abstract: |
| Under the background of decoupling from governmental operations, and compared with the previous operation mode of simply relying on government functions, China’s current sport associations’ operation and management mechanism have made a revolutionary breakthrough. It is believed that in the future, the development of sport associations in China may face issues such as weak income-generating ability, insufficient funds, limited access for individual members, difficulty in popularizing the sport events of each sport association, etc. In response to the above issues, it is proposed that sport associations should increase associations’ income-generating ability, strengthen financial management, maximize the enrollment for membership, strengthen the management of members, enhance the awareness of public relations, and establish a good image. It aims to promote the smooth progress of the reform of sport associations in China. |
| Key words: decoupling from governmental operations sport associations football association membership system income promotion of sport events |
